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Fix today · Main website · found Friday 16 October

Clearing page: 41% fewer visits after its address changed

  1. Open (current step)
  2. Sent to support
  3. Fixed
  4. Verified by next crawl

Daily visits to the clearing page

Google Analytics · 6–19 October
Daily visits: about 520 a day from 6 Oct to 12 Oct, then about 305 a day from 13 Oct after the address changed.
About 520 a day12 Oct 15:42 · address changedAbout 305 a day
Show as a table
Daily visits to the clearing page
DateVisitsPeriod
6 Oct530Before the change
7 Oct512Before the change
8 Oct548Before the change
9 Oct520Before the change
10 Oct526Before the change
11 Oct498Before the change
12 Oct496Before the change
13 Oct298After the change
14 Oct290After the change
15 Oct312After the change
16 Oct305After the change
17 Oct296After the change
18 Oct318After the change
19 Oct321After the change

What happened

  1. 12 Oct, 15:42Page address changed by Daniel Moss in the CMS (revision 4471). No redirect was created.
  2. 12 Oct, 16:05First "page not found" recorded on the old address.
  3. 13 OctVisits fell 41% compared with the previous week.
  4. 14 OctWeekly crawl confirmed the broken address and found 3 pages still linking to it.
  5. 16 OctFlagged in the Friday report and checked by Sarah Bertorelli.

Evidence · 4 sources

CMS revision history · address changed, no redirect
Before
/study/clearing
After
/study/clearing-and-adjustment
Changed by
Daniel Moss, 12 Oct 15:42, revision 4471
Site crawl · 312 visitors hit the old address
Where they came fromVisitors
Google search214
Links on your own site (Undergraduate home, Fees and funding, Contact admissions)61
Email campaign, 10 October37
Google Search Console · old address still the top result

Position 1 for "northbrook clearing", 1,180 impressions this week.

Google Analytics · visits down 41% week on week

2,140 visits this week against 3,630 last week.

Recommended fix

  1. Add a permanent (301) redirect from /study/clearing to /study/clearing-and-adjustment.
  2. Update the 3 internal links listed above.
  3. Turn on automatic redirects when page addresses change, so this doesn't happen again.

Once fixed, the next crawl checks it automatically and marks the issue as verified. Checked by Sarah Bertorelli.

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